The Impact of Celebgram Endorsement on Purchase Intention: The Mediating Effects of Customer Attitude and Brand Awareness

Please use this identifier to cite or link to this item: http://repository.ukrida.ac.id//handle/123456789/593

Full metadata record

DC Field	Value	Language
dc.contributor.author	Wahyoedi, Soegeng	-
dc.contributor.author	Saparso, Saparso	-
dc.contributor.author	Winoto Tj., Hery	-
dc.contributor.author	Amitay, Yemima	-
dc.date.accessioned	2020-12-27T03:05:05Z	-
dc.date.available	2020-12-27T03:05:05Z	-
dc.date.issued	2019-11-07	-
dc.identifier.isbn	978-94-6252-980-9	-
dc.identifier.uri	http://repository.ukrida.ac.id//handle/123456789/593	-
dc.description.abstract	n/a	en_US
dc.language.iso	en_US	en_US
dc.publisher	Fakultas Ekonomi Universitas Tarumanagara	en_US
dc.title	The Impact of Celebgram Endorsement on Purchase Intention: The Mediating Effects of Customer Attitude and Brand Awareness	en_US
dc.title.alternative	The 8th International Conference on Entrepreneurship and Business Management (ICEBM) Universitas Tarumanagara 2019	en_US
dc.type	Prosiding	en_US
Appears in Collections:	Journal

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Prosiding ICEBM 2019.pdf		1.05 MB	Adobe PDF	View/Open