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Title: The Impact of Celebgram Endorsement on Purchase Intention: The Mediating Effects of Customer Attitude and Brand Awareness
Other Titles: The 8th International Conference on Entrepreneurship and Business Management (ICEBM) Universitas Tarumanagara 2019
Authors: Wahyoedi, Soegeng
Saparso, Saparso
Winoto Tj., Hery
Amitay, Yemima
Issue Date: 7-Nov-2019
Publisher: Fakultas Ekonomi Universitas Tarumanagara
Abstract: n/a
ISBN: 978-94-6252-980-9
Appears in Collections:Journal

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