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Issue Date
Title
Author(s)
2020-06-29
The Impact of Celebgram Endorsement on Purchase Intention: The Mediating Effects of Customer Attitude and Brand Awareness
Wahyoedi, Soegeng
;
Amitay, Yemima
;
Winoto TJ, Hery
;
Saparso, Saparso
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Author
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Amitay, Yemima
1
Winoto TJ, Hery
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Brand Awareness
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Celebrity Endorsement
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Customer Attitude
1
Purchase Intention
Date issued
1
2020
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